1. OVERVIEW & SCOPE
MAINLAND Africa ("MAINLAND", "we", "us", or "our") operates a video-first digital media network available at mainland.africa. This Privacy Policy describes how we collect, process, retain, and safeguard personal information obtained when you visit our website, subscribe to our briefing, apply for careers, or interact with our media services.
2. INFORMATION YOU PROVIDE VOLUNTARILY
We collect information that you explicitly submit to us, including:
• Email addresses submitted for MAINLAND Daily briefing subscriptions.
• Full name, email address, phone number, organisation, and enquiry content submitted via our Contact Desk.
• Job application documents, resumes/CVs, cover letters, and portfolio links submitted via our Careers Portal.
• Commercial partnership parameters and budget specifications submitted via our Commercial Desk.
3. INFORMATION COLLECTED AUTOMATICALLY
When you navigate MAINLAND, we automatically collect limited technical and engagement signals to ensure site reliability and performance:
• Device and Browser Information: Operating system, browser type, language preferences, and IP address.
• Approximate Geographic Data: Derived from network signals to determine regional interest.
• Engagement & Viewing Signals: Articles read, video playback completion rates, scroll depth, category clicks, search terms, and repeat visits.
4. PERSONALISATION & HYBRID RECOMMENDATION ENGINE
MAINLAND employs a first-party, privacy-conscious recommendation engine. We track implicit interest signals (e.g. reading Business or Tech articles) to tailor the "FOR YOU" feed and homepage modules.
• We DO NOT sell your personal browsing history to third-party data brokers.
• We DO NOT collect sensitive personal health, financial, or political orientation data for recommendation profiling.
• You can reset your personalization profile by clearing your browser's local storage key (mainland_visitor_id) or using our Cookie Preference controls.
5. HOW WE USE YOUR INFORMATION
We use collected information solely for legitimate journalistic and operational purposes:
• Delivering requested newsletter briefings and media updates.
• Processing news tips, correction requests, and editorial feedback.
• Evaluating career applications and managing talent recruitment.
• Personalizing content feeds and auditing readership trends.
• Safeguarding site infrastructure against rate-limit abuse and security threats.
6. COOKIES & TRACKING TECHNOLOGIES
MAINLAND utilizes cookies and local storage tokens categorized into:
• Strictly Necessary: Core security, session management, and routing.
• Analytics: Anonymous measurement of page views and reading duration.
• Personalisation: Remembering desk preferences and recommending relevant journalism.
You can modify your consent preferences at any time via the "COOKIE PREFERENCES" link in our footer.
7. DATA RETENTION & SECURITY
We retain personal data only as long as required for specified operational purposes or legal compliance. Candidate applications and contact logs are stored securely with access restricted to authorized personnel. We employ HTTPS encryption, rate-limiting headers, and strict database access controls.
8. INTERNATIONAL DATA PROCESSING
MAINLAND operates from Nigeria with cloud database infrastructure hosted securely across global nodes. By accessing MAINLAND, you acknowledge that your information may be processed across international server locations under equivalent security standards.
9. YOUR PRIVACY RIGHTS & CONTACT DESK
Depending on your jurisdiction, you have the right to request access to, correction of, or deletion of your personal data. You may withdraw consent for marketing communications at any time.
For all privacy-related enquiries, data requests, or compliance notices:
Email: business@mainland.africa
Subject: [PRIVACY]
PRIVACY DESK DIRECT CONTACT
All privacy requests and data deletion notices route to our central desk:
business@mainland.africa (Subject: [PRIVACY])